Right90 Helps DisplayLink Hit Sales Targets
DisplayLink Corp. is a network display chip and software company that helps people create simple connections between computers and displays via USB, making the benefits of expanded visual workspace widely available.
DisplayLink sells its technology to leading global hardware manufacturers, and each of these companies has multiple locations for marketing, development, and manufacturing. A deal could involve locations in China, Japan and the US.
A critical factor in coordinating this global process is effective forecasting, but DisplayLink Head of Sales Andre Bouwer realized that relying on everyone to input the data, circulate it to three or four different places for approval, respond to questions, and send it back for final approval took too long.
Solution
DisplayLink found Right90 to be the perfect solution to address its forecasting challenges. Key factors in the company's selection included:
- Visibility: Right90 allows Web-based, real-time forecasting and information sharing between multiple users, anytime, anywhere
- Seamless CRM Integration: Right90 also integrates seamlessly with Salesforce CRM, which means that DisplayLink doesn't have to worry about exporting data from one system to another.
- Alignment and Accountability: Right90's role-based views give the appropriate level of detail for every function in the company. These drillable views ensure that the same forecast is useful to people in different roles and with different perspectives to align departments and increase accountability to common goals.
Solution Benefits
Recognizing the company's potential for fast growth, DisplayLink had the foresight to set itself up for forecasting and business success. With Right90, DisplayLink management always has trustworthy data at its fingertips and the trust in the sales forecast to confidently act on the changes.
"We still have our monthly forecast review meetings with sales, marketing, finance, and operations, but with Right90, the data is always there and we're inputting data constantly," Bouwer said.
Since DisplayLink outsources the manufacture of its semiconductor chips to third parties that require six to 10 week lead times, having a reliable, accurate and up-to-date forecast is imperative.
"If your forecast isn't accurate, you risk carrying inventory or not being able to deliver," Bouwer said. "And that can completely unsettle your business. There's nothing worse than being unable to deliver. Our time is valuable, our inventory is valuable, and the risk of not being able to satisfy your customers is huge. Our company is growing rapidly, and Right90 is helping us avoid risks and stay on track."
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